Imagine Omaha serves Black adults ages 18-38 who live below the poverty line.
Omaha’s Black population has been cut off from the city’s general prosperity by decades of structural racism, workforce discrimination, and redlining. The Omaha Project works to address this injustice.
Our model is unique and ambitious: we support Black Omahans through the most consequential transitions of early adulthood, from early careers and credentialing through wealth-building and home-ownership, with a range of counseling and guidance services.
Many programs focus on education, training, and job-readiness; almost none support clients into young adulthood. We support our clients for up to a twenty-year period, using life-coaching to tap into each individual’s aims and sense of purpose. And we bring together a range of counseling and support services under one roof or through partners: career and financial counseling; education, training, credentialing guidance; mental and physical health referrals, legal referrals, and more. Our work helps our clients build social capital, security, and prosperity, while coping with stress and trauma brought by structural racism.
We draw on best practices for evidence-based mentoring programs—and improve on them by staffing Black, certified Life Coaches, who not only provide clients with career counseling, but are there to support them through some of the most consequential transitions of adulthood.
Once our program achieves full funding, our life coaches will supported by on-staff Social Workers with knowledge of community resources that can be accessed to help clients overcome some of the most common barriers that stand between them and their aspirations.
Importantly, all of Imagine Omaha’s staff, from Life Coaches to supervisors and executive leaders, will have direct experience growing up in Omaha’s most marginalized zip codes, or the equivalent in other cities.
We will expand clients’ social networks by facilitating connections with relevant community leaders and groups.
Every participant will have a financial plan, including financial goal setting and planning toward home ownership.
Trauma-informed care and mental health referrals will help ensure that unaddressed mental health issues don’t derail an otherwise promising life.
All participants will have access to what’s needed to overcome common barriers between people in poverty and a better life—from legal services to transportation, immigration assistance, health care, education, training, and more.
Ashira Jones, PCC, MBA
Perfect Ten Coaching LLC